# Sunder Spices Pvt. Ltd.
> Family-run spice company from Indore, Madhya Pradesh, founded in 1975 by Bharat Kumar Jain. Makes pure ground spices, blended masalas, whole spices, hing and papad under the Sunder brand. Corporate site: sundermasala.com. Products and recipes: madebysunder.com.

## Company
- Founder: Bharat Kumar Jain (1975; sold from a bicycle, production at home)
- Second generation: Shailendra Jain (finance and purchase), Gaurav Jain (operations and manufacturing)
- Third generation: Akshat Jain (packaging, e-commerce, modern trade)
- Certifications: ISO 22000:2018 (Food Safety Management System), FSSAI (Lic. No. 11517016000546), HACCP
- Address: 204, Samta Nagar, Nemawar Road, Palda, Indore (M.P.) 452020 · +91-731-2905169 · madebysunder@gmail.com

## Brand
- Idea: Local "Hero" Masala. Lines: Kam masala. Poora swaad. / Sunder ka masala, har niwala nirala.
- House: Sunder Essentials, Sunder Regions, Sunder Heritage, Sunder Pro

## Pages
- [About us](https://sundermasala.com/about)
- [The brand](https://sundermasala.com/brand)
- [Responsibility](https://sundermasala.com/responsibility)
- [Newsroom](https://sundermasala.com/newsroom)
- [Careers](https://sundermasala.com/careers)
- [FAQs](https://sundermasala.com/faqs)
- [Contact](https://sundermasala.com/contact)

## FAQ
Q: Who owns Sunder?
A: Sunder is made by Sunder Spices Pvt. Ltd., a family-run company in Indore founded in 1975 by Bharat Kumar Jain. It is run today by his sons Shailendra Jain and Gaurav Jain, and his grandson Akshat Jain.

Q: Where are Sunder spices made?
A: At our own unit in Palda, Indore, Madhya Pradesh, where spices are cleaned, ground and packed.

Q: Do you add colour, fillers or preservatives?
A: No. Our spices carry no added colours, fillers or preservatives. When Sunder mirch turns a dish red, it is the chilli.

Q: What certifications do you hold?
A: We hold ISO 22000:2018 certification for our food safety management system, an FSSAI licence, and HACCP certification. We follow Indian food law for spice standards, contaminants, packaging, labelling and net quantity; see Certifications and compliance on the About page.

Q: What is the shelf life of Sunder masala?
A: Each pack carries its best-before date. Store it in a cool, dry place, close it after use, and keep it away from steam to keep the aroma in.

Q: Where can I buy Sunder?
A: At kirana stores and supermarkets, and online at madebysunder.com and leading marketplaces.

Q: How do I become a distributor or retailer?
A: Write to us through the contact form or call +91-731-2905169. Our trade team will share the GT Catalogue 2026, pack sizes and terms for your area.

Q: Do you supply hotels, dhabas and caterers?
A: Yes. We offer catering and bulk packs for food service, and Sunder Pro is being built for professional kitchens.

Q: Do you export?
A: International markets are part of our long-term plan. For export enquiries, please write to us.

Q: How do I share feedback or a complaint?
A: Write to madebysunder@gmail.com with the product name, pack size and batch number from the pack, or call us Monday to Saturday, 9 am to 10 pm.