Under the valuable guidance, their sons, Shailendra Jain (handling finance and purchase) and Gaurav Jain (managing operations and manufacturing) joined, followed by Shailendra Jain’s son Akshat Jain to giving the business a new edge by evolving packaging designs, e-commerce, and modern trade. The company, since its inception, has grown dynamically, not only to become a professionally managed group of companies but also to cater to the vast Indian market.