SUNDER SPICES PVT. LTD.
A family-run spice company headquartered in Indore, Madhya Pradesh. Founded in 1975 by Bharat Kumar Jain, we make pure ground spices, blended masalas, whole spices, hing and papad under the Sunder brand, and sell them through kirana stores, distributors, supermarkets, marketplaces and food service.
OUR VISION
AN INDIAN FLAVOUR COMPANY.To carry the real taste of every Indian region to every kitchen, at home and in the professional kitchen, in India and beyond.
OUR MISSION
YOUR REGION, BACK ON YOUR PLATE.Make honest masala the way a family hands down a recipe: pure, made by hand and made for the plate. Build habit, reawaken memory, protect reverence and deliver performance, and scale only what can remain true.
OUR STORY
In 1975, Bharat Kumar Jain made masala at home and sold it from his bicycle in Indore. One rule went with him: only the masala we would use in our own home should reach yours.
1975Production at home, sales from a bicycle. The first customers are the families of one Indore neighbourhood.
2ND GENShailendra Jain takes finance and purchase; Gaurav Jain, operations and manufacturing. Sunder becomes a professionally managed group serving the Indian market.
3RD GENAkshat Jain brings new packaging, e-commerce and modern trade, and takes the brand to a generation living far from home.
2026A new identity and a new architecture: Sunder becomes the Local Hero Masala, a house of Essentials, Regions, Heritage and Pro.
WHAT WE LEARNED FROM OUR ELDERS
Business is built on heritage. These four learnings run every decision, from the farm to the pack.
01PURITYThe purity of the spices. Nothing added, nothing hidden.
02KNOWLEDGEDerived from knowledge. Recipes earned over generations.
03HANDMade by hand. Craft over the conveyor belt.
04PLATEMade for the plate. Built for the meal, not the shelf.
LEADERSHIP
Warm like a grandfather. Sharp like a young founder. Sunder is still run by the family that started it.
Each generation took on a different part of the work.
OUR FACTORY & QUALITY
Every pack is cleaned, slow-ground and sealed at our own unit in Indore, under an ISO 22000:2018 food safety management system, FSSAI licensing and HACCP controls.
01SourceWhole spice bought by grade and crop season.
02CleanSorted, sieved and cleaned before milling.
03Slow-grindGround slow and cool so the oils stay in the spice.
04PackSealed the day it is ground, from ₹5 sachets to 1 kg packs.
05TestBatches checked before release to trade.
CERTIFICATIONS & COMPLIANCE
Certified for food safety, and run to Indian food law from the raw spice to the label on the pack.
CERTIFIED
ISO 22000:2018Food Safety Management System
CERTIFIED
FSSAILicensed by the Food Safety and Standards Authority of India · Lic. No. 11517016000546
CERTIFIED
HACCPHazard Analysis and Critical Control Points
FSSAI licenceFood Safety and Standards Act, 2006 · FSS (Licensing and Registration of Food Businesses) Regulations, 2011Licence No. 11517016000546. Hygiene and sanitary practices as per Schedule 4.
Spice standardsFSS (Food Products Standards and Food Additives) Regulations, 2011Standards for spices and condiments: moisture, total ash, acid-insoluble ash, volatile oil, and no added colour.
Contaminants and residuesFSS (Contaminants, Toxins and Residues) Regulations, 2011Limits for pesticide residues, aflatoxin, heavy metals and other contaminants.
PackagingFSS (Packaging) Regulations, 2018Food-grade packaging materials that keep the spice safe and sealed.
LabellingFSS (Labelling and Display) Regulations, 2020Ingredients, nutrition, veg mark, FSSAI number, batch number, dates and allergen information on every pack.
Net quantity and MRPLegal Metrology Act, 2009 · Legal Metrology (Packaged Commodities) Rules, 2011Declared net quantity, MRP inclusive of all taxes, manufacturer details and consumer care on every pack.
Food safety managementISO 22000:2018 · HACCPHazard analysis and critical control points from raw spice to finished pack, with traceable batches.
Plastic packagingPlastic Waste Management Rules, 2016 (as amended)Extended Producer Responsibility for the plastic packaging we put on the market.
TaxGoods and Services Tax (GST)GST-registered since July 2017.
1975Founded in Indore by Bharat Kumar Jain
3Generations of the Jain family in the business
101–500People across sourcing, milling, packing, quality and sales
ISO22000:2018 food safety management, FSSAI and HACCP
41Products and 112 pack sizes in the 2026 range
4Channels: general trade, modern trade, e-commerce, food service